Welcome to the “Red Room" at Toiletpaper Living, the surreal hospitality concept in which the images signed by world famous artist Maurizio Cattelan and photographer Pierpaolo Ferrari entirely permeate the spaces.

Toiletpaper Living is situated in the most beautiful building in Milan, the pink “Lilies” building, one of the 5 Milanese palazzi on Via Balzaretti painted with an iconic Toiletpaper image. Via Balzaretti has become so beloved by art and beauty lovers from Milan and the rest of the world, that the street is now fondly referred to as “Toiletpaper Street”.

“Red Room” is the first floor suite of Toiletpaper Living. It features one bedroom, one bathroom, a walk-in wardrobe, coffee and tea making facilities, mini fridge and a garden-facing balcony with outdoor seating.

It is a design and art lovers paradise, where guests will come up close and person with Toiletpaper fine art prints that adorn the walls and iconic design pieces such as the Gufram x Toiletpaper “Giant Soap” or the legendary Memphis “Peninsula” table featuring a customised Toiletpaper tabletop.

Homewares and furniture by Toiletpaper Home (a collaboration with Italian pop design brand Seletti), a Lavazza x Toiletpaper coffee machine, Toiletpaper Beauty products and LondonArt x Toiletpaper wallpaper complete the space. A selection of Toiletpaper Magazines and limited edition Toiletpaper collector’s coffee table books are available for perusal to provide guests with an even deeper immersion into the world of Toiletpaper images.

Observers can contemplate the iconic printed Toiletpaper photos decorating the walls, while thinkers can suspend their thoughts on the tranquil balcony overlooking the verdant garden.